Lune
A social media design project for Lune Collection, created to build a consistent and engaging visual presence across digital platforms. The direction combines elegant layouts, soft imagery, and refined typography to communicate the brand's personality while keeping every post visually clear and memorable.
Client
Service
Date
Research & Discovery
Explored luxury fragrance brands, nighttime inspiration, and the emotional connection between scent and memory.
Visual Direction
Developed a dramatic palette of amber, black, and warm orange to express mystery and sophistication.
Identity Design
Created a refined logo, typography system, and visual language that feels distinctive and timeless.
Packaging & Application
Applied the identity to perfume bottles, labels, and promotional imagery for a cohesive brand experience.
