Aura
Aura is a modern skincare identity built around simplicity, balance, and natural beauty. Soft neutral colors, elegant typography, and understated packaging create a calm and premium visual experience.
Client
Service
Date
Research & Discovery
Studied skincare trends and identified a direction centered on natural ingredients and everyday rituals.
Visual Direction
Selected warm beige, earthy brown, and muted gold to communicate purity and understated luxury.
Identity Design
Designed a clean wordmark and a consistent typography and color system.
Packaging & Application
Translated the visual identity into serum bottles, product labels, and campaign imagery.
